Marketing Analytics

Optimize digital and traditional promotional campaigns with real-time insights

Our real-time insights allow clients to make accurate decisions on direct actions and resource allocation. With Cobbs Creek Healthcare, organizations can capture all the customer-specific interactions concerning a product in real-time to formulate a highly optimized and customized promotion strategy.

We apply cutting edge algorithms to measure digital and traditional customer campaigns for stakeholder promotional across the healthcare spectrum.

Sales Analytics

Uncover real-time insights into individual physician responsiveness

Our solutions offer real-time insights into individual physician responsiveness for enhanced call planning. We offer customized and easily integrated solutions to drive accurate sales predictions and effective resource allocation. Cobbs Creek Healthcare offers a unique range of cutting-edge analytical tools to uncover valuable insights into physician behavior in a cost-effective and timely manner.

Managed Markets Analytics

Quantify and optimize market access opportunities throughout the patient journey

Our managed markets solutions generate insights on market access impact related to payer formularies and corporatized provider actions. Our predictive analytics quantify how different strategies and actions effect the success of a brand in the managed markets environment.

Forecasting

Foresee outcomes and plan with increased accuracy and confidence

Our techniques leverage multiple data sources and incorporate them into an integrated predictive model. The models are built to address the nuances of individual markets. In addition, we measure responses precisely to provide more realistic insights with greater forecasting confidence.